Genius Sports and Serie A: A groundbreaking partnership that redefines the game.

Exclusive agreement positions Italy as the global hub for sports betting Football and technology unite in a partnership built to endure. Genius Sports, a global leader in sports betting data and live streaming, has finalized a multi-year deal with Lega Serie A. This is more than a mere contract: it represents a complete suite covering each individual match in Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 season. This ensures every goal, defensive play, and on-field moment will be streamed and evaluated in real time for an international audience of enthusiasts and bettors. For Italy, this marks a significant stride toward deeper fusion of soccer, media, and wagering. For sportsbooks, it unlocks a treasure trove of official, safeguarded, and verified data.

Safeguard the spirit of the sport and honor its supporters.

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this partnership guarantees that only authenticated data enters the market, a vital step for protecting the integrity of competitions and the security of bettors. In a fast-changing landscape, where misinformation and unverified sources can impact both sports and betting, aligning with a trusted partner such as Genius Sports delivers a powerful statement. It equally serves as an appeal to authorities to enhance their efforts in defending soccer and the community. Here, technology stands as a shield against tampering and a supportive tool for those whose lives are driven by their love of the game.

Innovation, scope, and foresight: the key ingredients behind Genius Sports' success.

Mark Locke, the Chief Executive of Genius Sports, emphasizes that this alliance is far from accidental; it stems from a deliberate and targeted approach. After securing high-profile agreements with leagues like the NFL and the Premier League, the addition of Serie A solidifies their hold on the most sought-after collection of sports betting assets globally. The firm will introduce BetVision, a live-streaming platform that goes beyond simple match broadcasts by incorporating real-time data overlays, providing gamblers with a deeply engaging and dynamic viewing experience. This initiative seeks to transform the fundamental idea of "enjoying a match."

Italy stands as a pivotal nexus for Europe's gaming and wagering landscape.

Genius Sports’ strategic move to invest heavily in Serie A closely follows its recent acquisition of data rights for 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie to the Belgian Pro League, and including the Danish and Czech divisions, Genius is methodically charting a comprehensive network, positioning Europe as the essential hub for contemporary sports wagering. For Italy, this positions its soccer at the core of a dynamic system that fosters economic growth, creates employment, and, most importantly, captures global interest. It sends a powerful message to teams, supporters, and industry stakeholders: Italian football remains a premier, competitive brand, fully committed to embracing innovation.