Groundbreaking transformation in digital gaming: ADM endorses 46 platforms to steer the sector's upcoming era.

A pivotal moment is poised to transform Italy's online gaming landscape. The Customs and Monopolies Agency (ADM) has recently finalized the initial qualification round for granting new licenses. A select group of only 46 operators has secured approval to advance, featuring prominent industry players like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decisive move is strategic: by endorsing entities with proven technological innovation and fiscal stability, the agency is prioritizing a market that is more secure, accountable, and clear for consumers. The directive is unequivocal: the evolution of Italian gaming will be shaped by those who can deliver superior quality and robust user safeguards.

A concise schedule for transformation

The clock is already ticking. Existing authorizations are set to lapse on September 17, 2025, though a brief grace period may extend them to the 30th. In parallel, ADM will finalize its technical and financial evaluations of approved applicants by July. Successful candidates must then promptly submit the initial installment of the concession payment—amounting to 4 million—and demonstrate they possess no less than 3.7 million in liquid assets. Agreements will be executed throughout August and September to ensure seamless continuity, preventing any interruption in gaming operations.

Technology at the center of the new era

The transformation goes beyond paperwork: chosen providers must deploy cutting-edge digital solutions that connect seamlessly with ADM’s protected platform. A six-month adaptation phase is set, aiming for complete implementation by March 2026. In the interim, legacy and modern frameworks will operate in parallel, ensuring uninterrupted service for users. Upon completion, each firm will be required to submit the subsequent licensing payment – 3 million euros – finalizing their formal transition into the newly structured gaming landscape.

Enhanced player safeguards and more rigorous regulations

A central aspect of the overhaul focuses on the stewardship of player accounts. Participants will gain the ability to migrate their accounts to a different licensed provider, following fiscal regulations and securing advance approval. Operators excluded from the new framework must terminate all user accounts by August 17, 2025, reimbursing all client balances. Unclaimed funds after a sixty-day period will be transferred to the State Treasury. Furthermore, submission of weekly statements detailing account operations will become compulsory, and firms are required to convert into S.p.A. structures prior to finalizing concession agreements. The objective is unequivocal: fostering a betting environment that is more transparent, secure, and viable, while consistently prioritizing conscientious entertainment.